Goal Tracking for Any Website

Know Exactly What's Driving Clicks, Signups, and Sales

Tracking a button click shouldn't require a developer. SimpleStats lets you create goals from your dashboard in seconds - clicks, form submissions, page visits - and start measuring what matters right away.

Set Up in Seconds

Custom Goals

Powerful Reporting

Works on Any Website

Track Any Conversion

eCommerce Tracking

Campaign Attribution

Finally, Goal Tracking for Every Website - Simple Enough to Set Up Yourself

SimpleStats makes measuring conversions effortless. Here are the features that make SimpleStats the simplest way to track what actually matters on your site.

Set Up in Seconds

Set up your first goal in under a minute, straight from your dashboard. No complicated setup, no outside help needed.

Pageview Goals

Track visits to any specific page - a thank-you page, a confirmation screen, a pricing page. Create it from your dashboard in seconds, no setup required.

Custom Goals

Track any action on your site - button clicks, form submissions, file downloads, external link clicks. Choose what matters and start measuring it.

eCommerce Goals

Track purchases and revenue as goals. Works with WooCommerce, Easy Digital Downloads, and any custom store - automatically or with a simple setup.

Campaign Attribution

See which campaigns and traffic sources are driving the most conversions - not just clicks. No extra setup needed.

Goal Reports

See how your goals are performing over any time period. Spot trends, track progress, and know exactly what's moving the needle.

Filter & Segment

Break down goal results by traffic source, device, country, browser, and more. Understand exactly which part of your audience is converting - and which isn't.

Multiple Goals

Track every step that matters - signups, downloads, purchases, button clicks. Set up as many goals as your site needs.

Export Reports

Download your goal data as PDF or CSV. Share results with your team or client in one click - no screenshots, no copy-pasting.

See all Features

Top 3 Reasons Why Users SimpleStats for Goal Tracking

See why hundreds of smart site owners are switching to SimpleStats to grow their websites.

Traffic Is Nice. Knowing What People Do With It Is Better.

You're putting time into your pages, your forms, your CTAs. But page views don't tell you if anyone clicked, signed up, or bought anything.

SimpleStats lets you track the actions that matter: button clicks, form submissions, file downloads, page visits. Set up a Pageview Goal from your dashboard in seconds - no code. For anything more specific, add one line of JavaScript and you're measuring.

Set Up in a Minute. No Developer Needed.

You want to know if your signup form is working. But setting it up in other tools means configuration screens, triggers, and usually someone who knows what a tag manager is.

In SimpleStats, you name the goal, pick the type, and enter a URL or event name. That's the whole process. No tags, no complicated setup, no wondering if it's actually recording anything.

Break Down Any Goal by Source, Device, Country, and More

You ran a campaign last week. Traffic went up. But did it convert? Which channel? Which device? Without that breakdown, you can't separate what worked from coincidence.

Filter any goal by source, UTM, referrer, device, country, or browser. Set any date range. Export as PDF or CSV. You'll know exactly what's driving conversions - and where to focus next.

Questions? We've Got Answers.

See the list below for our most frequently asked questions. If your question is not listed here, then please contact us.

What’s a Custom Goal?A Custom Goal is any specific action you want to track on your site - a button click, a form submission, a file download, an external link click. You add one line of JavaScript to the element you want to track, and SimpleStats records every time it happens.
What’s the difference between Pageview and Custom Goals?A Pageview Goal triggers when someone visits a specific URL - like a thank-you page after a purchase or signup. No code needed. A Custom Goal tracks more granular actions like clicks and form submissions, and requires adding a small line of JavaScript to your site.
Is it easy to set up a goal?Very. Pageview Goals take under a minute - name it, enter a URL, save. For Custom Goals, we walk you through the one line of code you need to add. No tag manager, no GA4 event configuration.
Does it work on any website - not just WordPress?Yes. SimpleStats works on WordPress, Shopify, Squarespace, and any custom-built site. Pageview Goals work on any platform without code. Custom Goals require adding one line of JavaScript, which works anywhere.
Can I filter goal data by source or device?Yes. You can filter any goal by UTM source, referrer, device, country, and browser. This makes it easy to understand exactly which segments of your traffic are converting - and which aren't.

See Your Website Stats in Seconds.