You're staring at your Google Analytics 4 dashboard, trying to find a heatmap. Maybe you remember seeing one years ago, or you just assumed a tool this big would obviously have one. Either way, you're...
You've probably heard that Plausible is one of the best privacy-first alternatives to Google Analytics. It's a solid pick, and thousands of site owners use it for exactly that reason. But if you also want...
Matomo has been around since 2007 and earned a real reputation as the privacy-focused alternative to Google Analytics. If you've been researching analytics tools, you've almost certainly come across it. The free self-hosted version and...
Your analytics can tell you how many people visited a page and how many left without clicking anything. What they can't tell you is what happened in between - where people looked, what they ignored,...
Cookie banners are everywhere. If you're building a website and want to understand your traffic, you've almost certainly been told you need one. That's only partly true. Most analytics tools, including Google Analytics, work by...
Google Analytics is the default choice for most websites. It's free, well-documented, and it's what everyone else seems to use. But "default" and "best fit" are not the same thing. A lot of site owners...
Every time someone visits your WordPress site, your analytics plugin quietly writes something to your database. A row here, a session there. On day one, it's invisible. After a year, it's a different story. We...
Since Google rolled out GA4, many website owners have been searching for simpler, more intuitive Google Analytics alternatives. GA4's steep learning curve and confusing interface have left countless users frustrated and looking for alternatives that...