Matomo has been around since 2007 and earned a real reputation as the privacy-focused alternative to Google Analytics. If you've been researching analytics tools, you've almost certainly come across it. The free self-hosted version and...
Google Analytics is the default choice for most websites. It's free, well-documented, and it's what everyone else seems to use. But "default" and "best fit" are not the same thing. A lot of site owners...
Every time someone visits your WordPress site, your analytics plugin quietly writes something to your database. A row here, a session there. On day one, it's invisible. After a year, it's a different story. We...
Since Google rolled out GA4, many website owners have been searching for simpler, more intuitive Google Analytics alternatives. GA4's steep learning curve and confusing interface have left countless users frustrated and looking for alternatives that...