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How to Add Analytics to Your Website Without a Cookie Banner

How to Add Analytics to Your Website Without a Cookie Banner

Cookie banners are everywhere. If you're building a website and want to understand your traffic, you've almost certainly been told you need one. That's only partly true. Most analytics tools, including Google Analytics, work by...

Google Analytics vs SimpleStats: An Honest Comparison

Google Analytics vs SimpleStats: An Honest Comparison

Google Analytics is the default choice for most websites. It's free, well-documented, and it's what everyone else seems to use. But "default" and "best fit" are not the same thing. A lot of site owners...

We Tested 3 Popular WordPress Analytics Plugins for a Full Year. Here’s What They Did to Your Site.

We Tested 3 Popular WordPress Analytics Plugins for a Full Year. Here’s What They Did to Your Site.

Every time someone visits your WordPress site, your analytics plugin quietly writes something to your database. A row here, a session there. On day one, it's invisible. After a year, it's a different story. We...

9 Best Google Analytics Alternatives for Better Website Insights

9 Best Google Analytics Alternatives for Better Website Insights

Since Google rolled out GA4, many website owners have been searching for simpler, more intuitive Google Analytics alternatives. GA4's steep learning curve and confusing interface have left countless users frustrated and looking for alternatives that...

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